We are excited to announce a discussion of the book “How to Understand Ukrainians: A Cross-Cultural Perspective” by Maryna Starodubska, who will be joining us for the event. Maryna is an Adjunct Professor at Kyiv-Mohyla Business School and a Consultant at TLFRD.com. This insightful work provides a sociological view into the Ukrainian mentality, tackling thought-provoking questions such as why Ukrainians distrust government authorities but often follow advice from pseudo-experts, and whether corruption in Ukraine is truly inescapable.

While the book is in Ukrainian, our conversation will be held in English, focusing on how the insights can be applied to both individual and organizational settings in North America. We will explore how understanding these cross-cultural dynamics can benefit teams and organizations navigating diverse cultural landscapes.

Join us as we delve into Marina’s analysis of Ukrainian national culture, breaking free from harmful stereotypes and uncovering how these lessons can be relevant in a global context.

Register

All proceeds from registration for this event will support the UCC Winter Campaign.

Canadian winter is a beautiful sight. Across the ocean, Ukrainians are heading into another winter without electricity, heat and water, as Russia continues targeting Ukraine’s civilian infrastructure, leaving millions in the cold and darkness.

Let’s help the people of Ukraine cover their essential needs amid the cold winter months.

Let’s keep them warm!

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